In my own work I have used it as an alternative to line boil when a scene looks like it will appear to flat and lifeless, an animated texture can bring a bit of movement.
Another reason I think this trend has come about is due to a much wider movement in art away from digital techniques and towards more analogue or handmade aesthetics. I think this is due to some new snobbery about digital art now that it is so easy and cheap for the general public to create and publish their work. Maybe it is subconscious but I believe society or at least the art world is placing a renewed emphasis on the handmade, and this has resulted in the increased use of simulated paper textures, analogue noise and other overlays to add texture and depth to a flat image.
I used a similar technique during my "The Other Side" animation at level 4 - overlaying scans of old newspapers to break up the boring flat look of the animation.
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Cartridge paper texture applied in Drawing Inspiration |
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Newspaper texture applied in my animation |
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