In order to get a better idea of the tone of voice and style of E4's broadcasting, I looked at the previous stings and idents that have been used. This site http://estings.e4.com/ shows all the finalists of the 2015 sting competition. It actually shows a wide range of techniques and visual styles, so I understand there is quite a lot of freedom in terms of the visual direction I choose to go in.
In particular I looked at the People's Choice winner, voted for by the public, and the Judge's Choice winner. Both were very different visually and thematically.
I like the style of both clips, but actually my favourite from 2015's entries was either the shadow puppets one or the breakdancing one. I think these two are also closer to the visual style I would like to achieve.
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