Sunday, 4 October 2015

Tame Impala music video -- OUAN403, Animation Skills, Identify

Tame Impala - Feels Like We Only Go Backwards

Directed by Becky and Joe (of "Don't Hug Me I'm Scared" fame), the video for Tame Impala's   track is a 3 minute plasticine trip. Essentially composed of a series of lurid and dazzling loops, transitioning between each scene with the repeated use of a zooming out head motif. The visuals are deliberately psychedelic to match the band's sound - although this particular song is more of a straight pop song (and a bit of a dirge in my opinion) than many of their others. The continuous zooming out gives the video a slightly trance-like tunnel vision quality, and I wonder whether this was intentional or a happy side-effect. Each seperate loop is individual in looks and content to the others, but there is a general theme of objects moving towards or away from the camera, and very few of the scenes break from this. This is a shame in my opinion as some of my favourite parts were the dancing water droplets, and two scenes of a figure walking up stairs and running in profile.

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